Google Ads
Search, Shopping, YouTube, and Performance Max structured around intent and commercial value.
Acquisition
Paid Media
Buy demand with the revenue path attached.
Campaigns are built around qualified inquiries, transactions, and revenue. Every channel, audience, creative decision, and landing page is accountable to the commercial result.
Request Private ConsultationA click is not an outcome.
Capabilities
What the engagement can cover.
Scope follows the commercial requirement. Each capability can operate independently or as part of the Press Magnate 360 model.
Meta advertising
Facebook and Instagram campaigns for demand generation, lead generation, and commerce.
Microsoft Ads
Additional high-intent reach where the economics justify the channel.
Retargeting
Sequenced campaigns that return qualified visitors to the exact decision they left.
Programmatic
Enterprise reach across approved inventory, audiences, and markets when scale requires it.
Creative testing
New angles and assets tested against cost per qualified inquiry, acquisition cost, and revenue.
Designed for
When the outcome carries weight.
- B2B companies with high-value sales
- E-commerce brands with proven demand
- High-value B2C organizations
- Companies spending at scale without clean attribution
Method
How the work moves.
Instrument
Confirm source tracking, conversion events, calls, and revenue signals before launch.
Structure
Build campaigns around intent, audience, economics, and the sales path.
Test
Rotate creative and landing-page variables against an agreed metric set.
Allocate
Move budget toward qualified demand and away from attractive but empty activity.
Measurement
Activity is not the report.
Reporting is tied to the variables the engagement can influence and the commercial result they support.
- Cost per qualified inquiry
- Customer acquisition cost
- Revenue attribution
- Channel profitability
Frequently asked questions
What decision-makers ask first.
Which advertising platforms do you manage?
Google Ads, Meta, YouTube, Microsoft Ads, retargeting, and programmatic channels when the scope supports them.
Do you work with B2B lead generation?
Yes. B2B and high-value B2C lead generation are core paid media use cases, with optimization tied to qualified opportunities rather than raw lead volume.
Is advertising spend included in the engagement fee?
No. Media spend is paid directly to the platforms and remains separate from management and production fees.
What is paid media management?
Paid media management is the planning, execution, measurement, and optimization of advertising across platforms such as Google, Meta, YouTube, Microsoft, and programmatic networks.
Do you manage Google Ads and Meta Ads together?
Yes. We can manage Google Ads and Meta Ads within one acquisition strategy when both channels match the audience, offer, budget, and available conversion data.
What advertising budget do I need?
The appropriate budget depends on market demand, competition, geography, customer value, sales cycle, and testing requirements. Our Digital Performance package generally recommends $10,000 to $25,000 in monthly ad spend.
How do you measure paid advertising performance?
We prioritize qualified leads, customer acquisition cost, attributed revenue, pipeline value, conversion rate, and channel profitability. Clicks and impressions provide context but are not the primary business outcome.
Can you connect ad platforms with our CRM?
Yes, when the CRM and advertising platforms support the required integrations. We can connect lead sources, opportunity stages, transactions, and offline conversion signals to improve attribution and optimization.
Do you create advertising creative and landing pages?
Creative testing can be included in paid media management, while landing-page strategy and development may be included directly or coordinated through Conversion Optimization.
How quickly can paid media campaigns improve?
Timing depends on account history, traffic volume, conversion quality, budget, and sales-cycle length. Early improvements may appear within weeks, but reliable optimization requires enough data to distinguish patterns from noise.
Can you take over an existing advertising account?
Yes. We begin with an audit of account structure, tracking, audiences, creative, search terms, budgets, and historical performance before deciding what to preserve, rebuild, or test.
Do you manage e-commerce and lead-generation campaigns?
Yes. We manage e-commerce acquisition as well as B2B and high-value B2C lead generation, using different conversion events and commercial metrics for each model.
Private consultation
Define what must move.
We will determine whether paid media should stand alone or connect with the broader Press Magnate 360 system.
Request Private Consultation